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    Feb 29, 2024  
2009-2010 Academic Catalog 
2009-2010 Academic Catalog [Archived Catalog]

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MKTG 2113 - Principles of Marketing

Introduction to basic concepts and principles of marketing management.  Topics include market identification and analysis, product planning and development; and pricing, promotion,and distribution strategies  

Credit Hours Cr. 3.0 hrs
Was MKT 201 prior to Fall 2008

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