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    Mar 31, 2025  
2024-2025 Academic Catalog 
    
2024-2025 Academic Catalog
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MKTG 2110 - Principles of Marketing

3.0 Credit Hours
Survey of modern marketing concepts and practices focusing on the marketing mix: product, pricing, promotion, and distribution strategies. Topics include; the marketing environment, consumer behavior, marketing research, target marketing, and the ethical and social responsibilities of marketers.

Satisfies a Graduation Requirement: Business Elective
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