MKTG 2110 - Principles of Marketing

This course is an introduction to basic concepts and principles of marketing management. Topics include ethical responsibilities and issues, market segmentation, targeting and positioning, market research, marketing environments, branding strategies, product planning and development, pricing, promotion and distribution strategies, and factors influencing purchase decisions. Students will recognize the role of critical thinking, leadership, and ethics in making effective business decisions.

Credit Hours
3.0
Satisfies a Requirement
Business Elective

Go Beyond!

MKTG 2110 - Principles of Marketing