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    Mar 29, 2024  
2022-2023 Academic Catalog 
    
2022-2023 Academic Catalog [Archived Catalog]

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MKTG 2110 - Principles of Marketing


This course is an introduction to basic concepts and principles of marketing management.  Topics include ethical responsibilities and issues, market segmentation, targeting and positioning, market research, marketing environments, branding strategies, product planning and development, pricing, promotion and distribution strategies, and factors influencing purchase decisions. Students will recognize the role of critical thinking, leadership, and ethics in making effective business decisions.



Credit Hours
3.0
Satisfies a Requirement
Business Elective



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